Hi, I am Tatiane Lima, Product designer.
For over 10 years, I’ve turned complex business rules into clear products at companies like Nubank and Wellhub.
Selected Projects
NubankBusiness debit and credit card
- experiments
- growth
- user interview
BolonaWomen's sports among friends
- vibe coding
- AI
- women's sports
WellhubError message framework
- UX writing
- design system
- AI
- leadership
OppiziInsert marketing
- marketplace
- B2B self-service
- fast delivery
AlgemetricDecision builder
- AI
- data security
- product discovery
- Nubank
- experiments
- growth
- user interview
Business debit and credit card
Designing the card request flows for Nubank Business, from a credit MVP to the redesign of the debit and credit requests.
- experiments
- growth
- user interview
- Bolona
- vibe coding
- AI
- women's sports
Women's sports among friends
A prediction game among friends, only for women's sports, that I built on my own with AI, from paper sketches to an app in production.
- vibe coding
- AI
- women's sports
- Wellhub
- UX writing
- design system
- AI
- leadership
Error message framework
An error message standard for Wellhub's Salesforce to help people understand what went wrong and open fewer tickets, which became a Claude skill.
- UX writing
- design system
- AI
- leadership
- Oppizi
- marketplace
- B2B self-service
- fast delivery
Insert marketing
A marketplace where advertisers put flyers inside other brands' packages: from war room to a prototype that sold the channel before the product.
- marketplace
- B2B self-service
- fast delivery
- Algemetric
- AI
- data security
- product discovery
Decision builder
A one-month concept for investors: an AI decision builder on encrypted data that helped shape the company's roadmap.
- AI
- data security
- product discovery
About me
Brazilian, with a degree in graphic design, I've worked in UX for over 10 years, at leading tech companies in Brazil, like Nubank and Wellhub, and in the United States, like Oppizi and Algemetric.
I've spent much of my career on products with complex business rules: credit, cybersecurity and business management. I connect research, data and design, from proven methods to AI-first processes.
Today I'm a Senior Product Designer at Wellhub, where I lead design for customer acquisition. I also created Bolona, a women's football prediction game I built with AI.
Career
- Bolona
Founder & product designer
Women's football prediction game among friends, no money involved — built solo with AI and live with real users.
See project - Wellhub
Senior Product Designer · Design lead, customer acquisition
Internal sales tools on Salesforce, UX metrics and AI practices for the design team.
See project - Oppizi
Senior Product Designer
Discovery, research, prototyping and design system for an offline marketing platform.
See project - Algemetric
Product Designer
Cybersecurity and cryptography products, design system evolution and discovery.
See project - Nubank
Senior Product Designer
Business debit and credit card — from the credit MVP to the redesign of the request flows.
See project - Gympass
Senior Global Product Designer
Global expansion, core product end to end.
- Conta Azul
Senior Product Designer
Created the design system and co-founded the Research Guild.
- HE:labs
Digital Product Designer
MVP Express — scoping MVPs in two weeks with one designer and 2–3 devs.
Thanks for visiting
If you’re a real person, get in touch. I’d love to talk about these and other projects.
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